Our Story
Nearly three decades of growth, partnership and independence — from a single service contract in 1995 to one of South Africa's most trusted names in vertical transportation.
Our journey so far
What began as a single service contract has grown into a company with its own independence, its own brand, and a footprint across South Africa. Here's how we got here.
The Milestones
1995-2019
Foundation
Beta Lift Maintenance is born
BH Nortman acquires Beta Lift Maintenance (Pty) Ltd, with 39 service contracts under management — the starting point of the business.
Growth
Power Elevators joins the fold
BH Nortman acquires Power Elevators (Pty) Ltd, adding a further 31 units and expanding the young company's footprint.
Leadership
Clive Nortman joins as a Director
Leadership & Growth
Ian Ludewick joins Beta Lifts as Partner & Director
Beta & Power Elevators grows organically by acquiring further service contracts, becoming a leading independent company in the industry.
• Beta acquires DB Controls
• Beta acquires Chanda Elevators
• Beta acquires Q&A Elevators
March 2013
A new brand takes shape
BH Nortman acquires Beta Lift Maintenance (Pty) Ltd, with 39 service contracts under management — the starting point of the business.
March 2014
IFE Elevators officially launches
IFE installs its first three new installations at Swiss House, Johannesburg, and establishes its Durban branch.
Leadership & Expansion
Suresh Rajmoney joins as Partner & Director
IFE establishes its Cape Town branch, extending its reach along the coast.
Consolidation
IFE acquires HiTech Technical
IFE Elevators absorbs Beta Lifts, bringing the group's service history under one brand.
Scale
Service contracts break the 1000-unit barrier
IFE is appointed service provider for all lifts at the Sun City precinct (54 units), and completes 252 Thabo Sehume:
• 7 car group
• 3.0 m/s
• 22 stops
• 2 escalators
• 1 hoist
Milestone
200th installation in South Africa
IFE is appointed service provider for all lifts at OR Tambo International Airport (101 units).
Latest Chapter
University of Johannesburg partnership
IFE is appointed service provider for all units at the University of Johannesburg campus — 87 units in total.